2025
Milton Olave
Personal Brand & Lead Generation Website
Web Designer & Webflow Developer
Milton Olave is an internationally recognized motivational speaker and sales coach, known for helping organizations improve performance through mindset and strategy.
The client required a new website that not only reflects his professional image but also functions as a powerful marketing tool — converting visitors into leads and event bookings.
My role involved creating a clear design system in Webflow with structured CMS collections for programs, testimonials, and resources, while optimizing user experience to guide visitors toward conversion points like booking a call or joining a training program.
The client’s existing website lacked structure, SEO optimization, and an efficient way to manage and scale content. It did not reflect Milton’s current level of expertise or support conversion goals.
The challenge was to design a professional, inspiring, and conversion-focused website that could:
- Present Milton’s expertise and services with authority,
- Capture leads through optimized forms and calls to action,Integrate testimonials and programs dynamically through a CMS,
- Improve discoverability through SEO and performance optimization.
I developed a fully responsive, conversion-driven Webflow website that balances storytelling with functionality.
Each page was designed to highlight Milton’s credibility and inspire visitors to take action.Dynamic CMS collections were implemented for Programs, Testimonials, and Resources, ensuring scalability and easy content management. I integrated automated lead capture workflows and analytics tracking to optimize conversion performance.
Animations and transitions were kept subtle, reinforcing Milton’s confident and energetic tone without visual clutter.
Web Design, Webflow Development, CMS Architecture, and SEO Setup
From Brand Concept to Webflow.
Starting with Milton’s existing brand identity, I refined the visual direction to create a cohesive look that communicates trust and expertise. Using Figma wireframes as a foundation, I translated the structure into Webflow, ensuring a smooth, responsive layout across all devices.Each section was designed with a clear purpose — from the hero section capturing attention to lead magnets, testimonials, and keynote program pages that drive engagement.
CMS Integration & Automation.
Custom CMS structures were built to manage Programs, Testimonials, Blog, and Events efficiently. This allowed Milton’s team to update content easily without breaking design consistency.Integrated forms were connected to CRM tools to automate lead collection and follow-up sequences.
Optimization & Testing.
After full development, I conducted performance testing and SEO setup — optimizing load times, metadata, and accessibility standards. Google Analytics and event tracking were configured to measure lead conversions and user engagement.
Starting from the approved design concept, every layout and visual element was carefully translated into Webflow.
The goal was to create a bold yet refined digital presence that reflects Milton’s energy and authority while remaining professional and minimal.Typography, spacing, and color accents were balanced to guide visitors toward key actions — such as booking calls or exploring programs.
Responsive breakpoints were precisely configured to ensure the experience remains seamless and engaging across all devices, from large desktop screens to mobile phones.Special focus was placed on maintaining clarity and hierarchy in content presentation, ensuring that the site communicates confidence and trust while remaining visually clean.
Once the build was complete, extensive cross-browser and cross-device testing was conducted (Chrome, Safari, Firefox, Edge, iOS, Android, Windows, macOS) to verify functionality and performance.Performance optimization included image compression, lazy loading, and code minification to ensure fast page speed and a smooth browsing experience.
SEO metadata and structured data were implemented to improve search visibility and ranking for speaking-related keywords.Accessibility compliance was verified to align with WCAG standards, ensuring an inclusive experience for all visitors.After final client review and feedback, the website was prepared for launch with full integration of Google Analytics, CRM lead tracking, and SEO monitoring tools.
The launch was executed with minimal downtime and followed by live testing to confirm a flawless transition to production.
After launch, I provided detailed training on CMS management and content updates, ensuring Milton’s team could maintain the site independently.
Post-launch support included optimization, analytics reviews, and continuous improvement suggestions for conversion rate optimization (CRO).
This collaboration resulted in a powerful personal brand platform that reflects Milton’s mission — inspiring individuals and organizations to perform at their highest potential.
